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Insights gleaned from social media can be converted into actionable intelligence by analyzing patterns of online behavior. However, it requires companies to develop the psychographic profile of digital consumers.

Infosys expert blogs on making social platforms an integral part of business intelligence (BI).

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Can social media be the next big lever for business intelligence? – part 3
Holistic BI maximizes customer value by streamlining operations.

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Our expert

Karan Chadha

Karan Chadha, Associate Consultant, Business Intelligence, Oracle practice, Infosys

Karan works as an Oracle BI consultant and has been a part of OBIEE 10g and OBIEE 11g implementation and upgrade programs. He is an avid blogger on social media and BI, and is also a part of a team building a solution focused on leveraging social media for superior BI. Karan can be reached at

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