Orchestrating Demand Moments by Steering Business in Real Time

Kishor Gummaraju, VP and Head of Business Insights – Retail and CPG, talks about how successful launches of new products need handholding, and the various factors that affect the outcome.

Learn how companies are rising to fulfill fast moving consumer demands. The need of the hour is to sense consumer demands in real time and respond swiftly.

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Authors

Kishor Gummaraju, VP and Head of Business Insights – Retail and CPG, Infosys

Kishor Gummaraju has over 13 years of experience in CPG, and retail and distribution. He was an operational supply chain manager with a multinational consumer goods leader responsible for procurement and supply chain activities in the chemicals and fertilizer business. Kishor is a thought leader at Infosys and has presented papers at several international forums. He can be reached at kishor_gummaraju@infosys.com