Retail is going through one of the biggest disruptions in the past three decades. Consumer buying patterns have changed overnight. Social media and social marketing have become more mainstream because of social distancing. The surge in e-commerce demand is stretching resources in that channel while brick-and-mortar stores have had to shutter. The result has been simultaneous excesses and shortages of workforce in different parts of the value chain, with massive demand for digital and delivery and none for physical stores.
Yet even as countries ease lockdowns, things will not go back to “business as usual.” If retailers can rethink and redefine their business, they will not only survive but also thrive. download to know more.