Return to sender: Using data to manage online retail return culture
With the growth of the e-commerce business, there has been a significant increase in product returns over the last few years. The consumers are doing this either because they changed their minds or their desire to try out different sizes before the final purchase. This is posing some unique logistical challenges on online retailers. This article explores how online retailers can deal with this problem.
Ambeshwar Nath, Senior Vice President and Regional Head for CPG, Retail and Logistics (CRL), Europe at Infosys, shares his perspective in an article published on verdict.co.uk.