Managing customer relationships is a paramount need of the banking, financial services, and insurance (BFSI) industry. Instead of mass marketing, customers have begun to expect personalized communication, i.e. messages tailored to specific needs. Accordingly, companies intend to provide distinctive experiences for their customers. They have not only confined themselves to providing important information, but also emphasize the relevance of when and how it is delivered.
A personalized smart video can help companies meet multiple goals with a single solution. Visuals / Videos are effective and engaging alternatives to verbose text for key communications.