Features & Opinions

Rethinking fundamentals – the changing role of category captainship

In an article published in Consumer Goods Technology, Infosys thought leader Kishor Gummaraju puts forth key considerations for consumer packaged goods (CPG) enterprises as they shift to online context and persuasion. Viewing these considerations through an omni-channel lens, he explores:

  • Strategies and operating models tailored to e-commerce realities
  • Rethinking core processes in areas such as demand planning and pricing
  • Technology tools that will aid commerce and engagement, offer optimization, and brand consistency

Published with the permission of CGT

Author profile

Kishor Gummaraju

Kishor Gummaraju, Vice President, Practice Head of Management Consulting Services and Client Partner – Retail, CPG, Logistics and Life Sciences, Infosys


Kishor has spent more than 17 years working with leading retail and CPG companies across multiple business transformation engagements. Prior to joining Infosys, he worked at Unilever. His current area of focus is process transformation through business intelligence (BI) and analytics. Kishor can be reached at

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