Digital Marketing Analytics offering from Infosys comprises best-in-class features that enable data mining, data capture, and real-time analytics that deliver actionable insights. Such insights guide businesses in managing campaign effectiveness, contextualizing product promotions, understanding consumer preferences, and providing location-specific recommendations.
Challenges and opportunities
- Analyze offline and online data to understand consumer preferences and undertake effective one-to-one marketing
- Provide a holistic customer view with data coming from disparate sources – including Facebook, browsing history, and transactional history
Capabilities such as customer relationship management (CRM) analytics help companies convert consumer data into useful information, thereby improving profitability, personalization, and event monitoring. They also provide visibility into competitor pricing and media spend.
Social listening tools enable companies to listen to what consumers are saying about products and brands, and apply these insights to product development, consumer support, and customer service.
With analytics and reporting tools, companies can aggregate, analyze, and convert data into dynamic and intuitive reports, thereby improving business and marketing intelligence. Such real-time analytics and reporting capabilities help companies make prompt and relevant business decisions, helping improve productivity and optimize costs.