Being Resilient: CPG Firms – Returning to the 90% Economy

The world is reemerging, but it won’t be the same. The Chinese economy, which climbed its way out of lockdown before the rest, offers a marker for how things will be going forward. Slower, thriftier and less care-free. The Economist, a newspaper, says that 10% of GDP will be lost as social distancing continues in the mid-term. This will create a “90% economy” around the world.

What this outlook means for consumer packaged goods firms is tricky to characterize going forward. We have tried to declutter it in this POV, download to know more