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New product launch – how to make the most of the ‘moments of truth’

Kishor Gummaraju, AVP and Head of Business Insights – Retail and CPG, Infosys, talks about the how successful launches of new products need handholding and the various factors that affect the outcome.

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Published with the permission of CGT

Author

Kishor Gummaraju

Kishor Gummaraju, AVP and Head of Business Insights – Retail and CPG, Infosys

Kishor Gummaraju has over 13 years of experience in CPG, and retail and distribution. He was an operational supply chain manager with a multinational consumer goods leader responsible for procurement and supply chain activities in the chemicals and fertilizer business. Kishor is a thought leader at Infosys and has presented papers at several international forums. He can be reached at

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