Social Customer Relationship Management (CRM) must focus on enhancing relationships and realizing benefits for all stakeholders. In an article published at Information-management.com, Infosys' expert discusses the need for aligning social CRM strategy with the goals of constituents.
Companies can ensure the success of social CRM programs by ensuring participation across the enterprise:
Published with the permission of Information Management
Shyamalee Pramod Samvatsar, Principal Consultant, Oracle practice, Infosys Limited
Shyamalee has rich experience across CRM modules including sales, marketing, service, and analytics. She anchors CRM mobility solution initiatives. She can be reached at
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