Social customer relationship management (CRM) empowers companies to influence their customers and strengthen customer relationships. Social CRM strategies are sustainable only when all stakeholders participate across the social media lifecycle.
In an article published at TMCnet.com, Infosys expert – Nishith Gupta, discusses how stakeholders can contribute to sustainable social CRM:
Published with the permission of TMCnet.com
Nishith Gupta, Associate Consultant, Oracle practice, Infosys Limited
Nishith is a process and domain consulting expert for next generation CRM solutions. He has rich experience in campaign management, customer retention, and customer qualification. Nishith is involved in Infosys Social CRM Center of Excellence. He can be reached at
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