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Adopt social CRM to engage deeply with customers

Companies must evaluate the relevance and scope of social customer relationship management (CRM) before implementing it. A social CRM strategy based on the digital footprint and business needs helps optimize social media for marketing, sales, and customer service.

Our experts blog on the correlation between social CRM and the extent of internal and external conversations. They discuss the need to integrate social media with traditional CRM channels and identify key influencers within social communities.

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