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Dual Purpose

At Telstra, mobile CRM is a sales tool—and a selling point.

It is a challenging and exciting time in the enterprise mobility space, given the pace of change in the market and many organizations thinking about how they can best leverage these developments. Telstra, the largest telecommunications and services provider in Australia, boasts a strong B2B sales force and is a full-service provider of connectivity and IT applications and services. The company is also fast becoming a leader in personal productivity and mobile customer relationship management (CRM).

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Published with permission from Profit Magazine

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