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Consumer Packaged Goods

Industry Offerings

Products and Platforms

Infosys provides a range of products and platforms that leverages the interactive nature of social media and digital channels to better connect with consumers and employees. These products and platforms enable standardization of marketing processes, clearly defined performance metrics, easy tracking and monitoring of return on investment (ROI), and a host of other capabilities.

Challenges and opportunities
  • Reduce spend on digital operations and consolidate digital spend across business units and geographies
  • Push and update digital content carried by salespeople on handheld devices
  • Integrate user engagement, on-boarding, advanced app store, business operations, and integration requirements to provide a multi-channel and multi-device consumer experience
Our offerings

Infosys products and platforms such Infosys BrandEdge, Infosys SocialEdge, Flypp and AHAM are designed using industry-standard tools, key functionalities, and best-in-class applications to promote quick adoption, flexibility and usability. Further, they are hosted on the cloud, thereby enabling enterprises to adopt a pay-as-you-go pricing model that promotes on-demand scalability.

Digital Marketing Products and Platforms

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