Estimating Impact of a Data Breach on Brands and Defining a Future-ready Cyber Security Strategy with Brand Risk Calculator

Digital transformation has compelled almost all companies globally to adopt new business models and change their strategies accordingly. Today, consumers covet their brand experiences to be online and personalized and therefore digital has become central to offering these experiences. While a brand plays a crucial role in driving customer choices, it also creates real economic value for its owner by generating value in the minds of the consumers. In the wake of such activities, cybersecurity is certainly becoming a business differentiator. For brands to continue enjoying the trust that their customers have placed in them, they need to implement a well-defined, evolving cybersecurity strategy. This will help them to maintain constant vigil and secure applications, networks, and systems.