Features & Opinions

Approach to big data

Marketers should change their organization’s attitude towards data.

Marketers should shift their organization’s attitude to data from justifying past decisions to seek new insights for predictive modeling or enhanced operations. Leaders in this space are starting to develop new frameworks linking search data and sentiment analysis to existing brand metrics and drawing insights about brand performance.

This article provides valuable insights on how to strategically approach big data.

Read the article
Published with permission of B2B Marketing

Author Profile

Peter SieyesPeter Sieyes, Associate Vice President and Head (Consumer Marketing and Innovation Services), Retail, Consumer Goods and Life Sciences, Europe, Infosys

With more than 20 years of experience in consumer marketing, Peter joined Infosys in 2012. He has led a truly global and pioneering transformation of the company’s marketing capability, taking the business into the digital world, and gaining recognition from peers and Investors. He can be reached at

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