Insights
Invisible Tech. Real Impact.
A breach can have lasting effects. Studies have demonstrated that 65% consumers lose trust in a business due to a data breach , and 85% ‘don’t want to’ deal with that organization again. Brands create real economic value for their owners by creating value in the minds of the consumers. They’re able to do this in three ways. First, by ensuring recognition. Indeed, identity is the most fundamental utility of a brand. Second, brands engender trust in the minds of the consumers. Trust and credibility are important for a business to be able to charge a premium. Finally, a strong brand creates emotional connections with customers. That translates into loyalty, which in business terms, means a lower risk to future earnings.
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