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Alibaba: Why you need to rethink your omni-channel approach

It is a good time to rethink just how your store’s omni-channel strategy works. Is it ready for an Alibaba-style shift to online-to-offline sales. Our viewpoint on how it is time for retailers to rethink their omni-channel strategy and approach.

Retailers are using simple approaches to revolutionize omni-channel retailing. The right solutions give a retailer an accurate view of inventory across stores and the Web — no matter the location of the purchase and pick-up. Our view is that retailers who invest in robust back-office capabilities to offer simple yet innovative options to customers will win.

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Published with the permission of Chain Store Age

Author Profile

Girish Pai Girish Pai AVP – Group Manager, Retail, CPG and Logistics, Infosys

Girish is a recognized business partner and trusted adviser to client executives at Infosys, integrating financial, technical, people management, and operational skills. He has more than 13 years of rich experience building cross-functional and cross-border teams in technology, consulting, marketing, retail, and consumer goods industries.

You can contact Girish at

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